{"id":561237,"date":"2021-06-02T14:22:11","date_gmt":"2021-06-02T14:22:11","guid":{"rendered":"https:\/\/career.liganova.com\/live-kommunikation\/"},"modified":"2025-01-20T17:02:06","modified_gmt":"2025-01-20T17:02:06","slug":"strategy","status":"publish","type":"post","link":"https:\/\/career.liganova.com\/de\/strategy\/","title":{"rendered":"Strategie"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;1&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220; el_class=&#8220;sticky-header&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;1&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/6&#8243;][vc_custom_heading text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]Profile[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243;]\u00dcberblick[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][vc_column_text]<a class=\"close-button\" href=\"https:\/\/career.liganova.com\/de\/#profiles\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/career.liganova.com\/wp-content\/uploads\/2019\/08\/icon-close-bl.svg\" alt=\"Close\" width=\"50\" \/><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;1&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; desktop_visibility=&#8220;yes&#8220; el_class=&#8220;inverted-device-order&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;1&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; desktop_visibility=&#8220;yes&#8220; medium_width=&#8220;5&#8243; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243;][vc_empty_space empty_h=&#8220;2&#8243; mobile_visibility=&#8220;yes&#8220;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]Profile[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243;]\u00dcberblick[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;right&#8220; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_right_tablet&#8220; medium_width=&#8220;3&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243;][vc_column_text]<a href=\"https:\/\/career.liganova.com\/de\/#profiles\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/08\/icon-close-bl.svg\" alt=\"Close\" width=\"25\" \/><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-263856&#8243; text_weight=&#8220;300&#8243; el_class=&#8220;portfolio-heading&#8220;]Strategie[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8220;461374&#8243;]Als Creative Strategists zeichnen wir uns durch die besondere F\u00e4higkeit aus, Marken, Trends und Zielgruppen tiefgehend zu verstehen und daraus einzigartige Konzepte zu entwickeln. Mit unserer Leidenschaft f\u00fcr Marktentwicklungen und Trends bringen wir eine zukunftsorientierte, emotionale und zeitlose Perspektive in unsere Arbeit ein, sodass unsere Kund:innen im dynamischen Marktumfeld Highlights setzen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_empty_space empty_h=&#8220;1&#8243;][vc_row_inner][vc_column_inner column_width_use_pixel=&#8220;yes&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; column_width_pixel=&#8220;750&#8243;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-263856&#8243; text_weight=&#8220;300&#8243; el_class=&#8220;portfolio-heading&#8220; uncode_shortcode_id=&#8220;187725&#8243;]\u201eEine gute Strategie ist wie gutes Design. Einfach &#8211; deshalb ist sie so kompliziert.\u201d[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column_inner width=&#8220;1\/3&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;50&#8243; position_horizontal=&#8220;right&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_center_tablet&#8220; medium_width=&#8220;0&#8243; align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243;][vc_single_image media=&#8220;1629407&#8243; media_width_use_pixel=&#8220;yes&#8220; alignment=&#8220;center&#8220; shape=&#8220;img-circle&#8220; media_width_pixel=&#8220;100&#8243; uncode_shortcode_id=&#8220;147587&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_center_tablet&#8220; medium_width=&#8220;0&#8243; align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243;][vc_column_text uncode_shortcode_id=&#8220;150011&#8243;]Franzi[\/vc_column_text][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243; uncode_shortcode_id=&#8220;940570&#8243;]Creative Strategist[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8220;562445&#8243;]Wir legen die strategische Basis f\u00fcr erfolgreiche Markenr\u00e4ume und Aktivierungen, entwickeln ma\u00dfgeschneiderte L\u00f6sungen f\u00fcr Marken, Erlebnisdesign, Plattformen, Sortimente und Standorte. Durch fundierte Forschung und st\u00e4ndige Beobachtung schaffen wir innovative Erlebnisse, die sowohl im Einzelhandel als auch im Community Building langfristig bestehen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]Weitere Profile[\/vc_custom_heading][uncode_index el_id=&#8220;index-136115&#8243; index_type=&#8220;carousel&#8220; loop=&#8220;size:10|order_by:date|order:ASC|post_type:post|categories:218&#8243; auto_query=&#8220;yes&#8220; carousel_lg=&#8220;3&#8243; carousel_md=&#8220;3&#8243; carousel_sm=&#8220;1&#8243; thumb_size=&#8220;sixteen-nine&#8220; gutter_size=&#8220;3&#8243; post_items=&#8220;media|featured|onpost|original,title&#8220; portfolio_items=&#8220;media|featured|onpost|original,text|excerpt,title&#8220; carousel_type=&#8220;fade&#8220; carousel_interval=&#8220;3000&#8243; carousel_navspeed=&#8220;400&#8243; stage_padding=&#8220;0&#8243; single_overlay_opacity=&#8220;50&#8243; single_padding=&#8220;1&#8243; single_title_family=&#8220;font-175017&#8243; single_title_dimension=&#8220;fontsize-213190&#8243; single_title_weight=&#8220;300&#8243; single_title_space=&#8220;fontspace-143559&#8243; single_border=&#8220;yes&#8220; single_css_animation=&#8220;zoom-in&#8220; single_animation_delay=&#8220;200&#8243; single_animation_first=&#8220;yes&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Profile<\/p>\n","protected":false},"author":13,"featured_media":1629611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[241],"tags":[],"class_list":["post-561237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profiles-de"],"_links":{"self":[{"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/posts\/561237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/comments?post=561237"}],"version-history":[{"count":15,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/posts\/561237\/revisions"}],"predecessor-version":[{"id":1629558,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/posts\/561237\/revisions\/1629558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/media\/1629611"}],"wp:attachment":[{"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/media?parent=561237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/categories?post=561237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/tags?post=561237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}