{"id":561242,"date":"2021-06-02T14:25:51","date_gmt":"2021-06-02T14:25:51","guid":{"rendered":"https:\/\/career.liganova.com\/brand-content\/"},"modified":"2025-01-20T17:01:35","modified_gmt":"2025-01-20T17:01:35","slug":"brand-activation","status":"publish","type":"post","link":"https:\/\/career.liganova.com\/de\/brand-activation\/","title":{"rendered":"Brand Activation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;1&#8243; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220; el_class=&#8220;sticky-header&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;1&#8243; style=&#8220;light&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;4\/6&#8243;][vc_custom_heading text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]Profile[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243;]\u00dcberblick[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_visibility=&#8220;yes&#8220; medium_width=&#8220;0&#8243; mobile_visibility=&#8220;yes&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/6&#8243;][vc_column_text]<a class=\"close-button\" href=\"https:\/\/career.liganova.com\/de\/#profiles\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/career.liganova.com\/wp-content\/uploads\/2019\/08\/icon-close-bl.svg\" alt=\"Close\" width=\"50\" \/><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;1&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; desktop_visibility=&#8220;yes&#8220; el_class=&#8220;inverted-device-order&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;1&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; desktop_visibility=&#8220;yes&#8220; medium_width=&#8220;5&#8243; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243;][vc_empty_space empty_h=&#8220;2&#8243; mobile_visibility=&#8220;yes&#8220;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]Profile[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243;]\u00dcberblick[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;right&#8220; position_vertical=&#8220;middle&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_right_tablet&#8220; medium_width=&#8220;3&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243;][vc_column_text]<a href=\"https:\/\/career.liganova.com\/de\/#profiles\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/08\/icon-close-bl.svg\" alt=\"Close\" width=\"25\" \/><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-263856&#8243; text_weight=&#8220;300&#8243; el_class=&#8220;portfolio-heading&#8220; uncode_shortcode_id=&#8220;404819&#8243;]Brand Activation[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8220;127817&#8243;]Im Brand Activation Team sind wir darauf spezialisiert, Marken durch innovative und zielgerichtete Erlebnisse \u00fcber Brand Spaces, Kampagnen und Communities zum Leben zu erwecken. Wir kombinieren strategisches Denken mit kreativen Ideen, um Markenwerte authentisch bei den Konsumenten zu verankern.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_empty_space empty_h=&#8220;1&#8243;][vc_row_inner][vc_column_inner column_width_use_pixel=&#8220;yes&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; column_width_pixel=&#8220;750&#8243;][vc_custom_heading text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-263856&#8243; text_weight=&#8220;300&#8243; el_class=&#8220;portfolio-heading&#8220; uncode_shortcode_id=&#8220;177267&#8243;]&#8220;Zeitgeistrelevanz und Kuration als Narrativ, um innovative Formate und Storytelling f\u00fcr R\u00e4ume und Erlebnisse zu entwickeln.&#8220;[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column_inner width=&#8220;1\/3&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;50&#8243; position_horizontal=&#8220;right&#8220; align_horizontal=&#8220;align_right&#8220; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_center_tablet&#8220; medium_width=&#8220;0&#8243; align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243;][vc_single_image media=&#8220;1629404&#8243; media_width_use_pixel=&#8220;yes&#8220; alignment=&#8220;center&#8220; shape=&#8220;img-circle&#8220; media_width_pixel=&#8220;100&#8243; uncode_shortcode_id=&#8220;826843&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8220;100&#8243; position_horizontal=&#8220;left&#8220; position_vertical=&#8220;middle&#8220; gutter_size=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; align_medium=&#8220;align_center_tablet&#8220; medium_width=&#8220;0&#8243; align_mobile=&#8220;align_center_mobile&#8220; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243;][vc_column_text]Karin[\/vc_column_text][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-175017&#8243; text_size=&#8220;fontsize-137643&#8243; text_weight=&#8220;300&#8243; text_space=&#8220;fontspace-143559&#8243; uncode_shortcode_id=&#8220;938167&#8243;]Director Brand Activation &amp; Strategy[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8220;584805&#8243;]In enger Zusammenarbeit mit interdisziplin\u00e4ren Teams entwickeln wir ma\u00dfgeschneiderte Aktivierungen, die auf Trend- und Marktanalysen basieren und eine nachhaltige Bindung schaffen. Unser Fokus liegt darauf, kreative Konzepte zu realisieren, die sowohl im Moment \u00fcberzeugen als auch langfristigen Erfolg sichern.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;p&#8220; text_font=&#8220;font-164739&#8243; text_size=&#8220;fontsize-141602&#8243; text_weight=&#8220;300&#8243; text_transform=&#8220;uppercase&#8220; el_class=&#8220;portfolio-heading&#8220;]Weitere Profile[\/vc_custom_heading][uncode_index el_id=&#8220;index-136115&#8243; index_type=&#8220;carousel&#8220; loop=&#8220;size:10|order_by:date|order:ASC|post_type:post|categories:218&#8243; auto_query=&#8220;yes&#8220; carousel_lg=&#8220;3&#8243; carousel_md=&#8220;3&#8243; carousel_sm=&#8220;1&#8243; thumb_size=&#8220;sixteen-nine&#8220; gutter_size=&#8220;3&#8243; post_items=&#8220;media|featured|onpost|original,title&#8220; portfolio_items=&#8220;media|featured|onpost|original,text|excerpt,title&#8220; carousel_type=&#8220;fade&#8220; carousel_interval=&#8220;3000&#8243; carousel_navspeed=&#8220;400&#8243; stage_padding=&#8220;0&#8243; single_overlay_opacity=&#8220;50&#8243; single_padding=&#8220;1&#8243; single_title_family=&#8220;font-175017&#8243; single_title_dimension=&#8220;fontsize-213190&#8243; single_title_weight=&#8220;300&#8243; single_title_space=&#8220;fontspace-143559&#8243; single_border=&#8220;yes&#8220; single_css_animation=&#8220;zoom-in&#8220; single_animation_delay=&#8220;200&#8243; single_animation_first=&#8220;yes&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Profile<\/p>\n","protected":false},"author":13,"featured_media":1629609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[241],"tags":[],"class_list":["post-561242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profiles-de"],"_links":{"self":[{"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/posts\/561242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/comments?post=561242"}],"version-history":[{"count":13,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/posts\/561242\/revisions"}],"predecessor-version":[{"id":1629582,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/posts\/561242\/revisions\/1629582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/media\/1629609"}],"wp:attachment":[{"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/media?parent=561242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/categories?post=561242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/career.liganova.com\/de\/wp-json\/wp\/v2\/tags?post=561242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}