Visual Merchandising
Visual Merchandising
As visual merchandisers, we are creative visionaries who tell stories through product presentation, transforming stores into emotional brand spaces and creating lasting experiences. Working with interior design, architecture and product design teams, we connect brands and their products with their audiences – physically and virtually.
"Creative concepts reach their full potential when they captivate the senses, engage the mind, and spark the desire to explore."

Matthias
Conceptual Designer
Our innovative concepts put products in the spotlight in retail campaigns and brand spaces. They perfectly reflect the client’s mission and identity and take into account LIGANOVA’s understanding of aesthetics, zeitgeist and sustainability.
Projectmanagement
Projectmanagement
As project managers, we are organisational talents with a clear eye for the essentials. We understand the needs of our customers and manage projects with a clear vision – from planning to successful implementation. Compliance with quality standards, sales targets and careful budget management always take centre stage.
“Being the best partner possible – for my colleagues and clients."

Felix
Senior Project Manager
We work in an interdisciplinary and targeted way with the purchasing and sustainability departments, among others, to ensure that projects run smoothly and with the minimum use of resources.
Strategy
Strategy
As creative strategists, we have an ability to understand brands, trends and target audiences in depth and to develop unique concepts from this. With our passion for market developments and trends, we bring a forward-looking, emotional and timeless perspective to our work, enabling our clients to stand out in a dynamic market environment.
“Good strategy is like good design. Simple – that’s why it is so complicated.”

Franzi
Creative Strategist
We lay the strategic foundation for successful brand spaces and activations, developing customised solutions for brands, experience design, platforms, product ranges and locations. Through in-depth research and constant monitoring, we create innovative experiences that are sustainable in both retail and community building.
People & Culture
People & Culture
In the People and Culture team, we provide the best possible support for our employees in the areas of recruitment, employer branding, people analytics, skills development and training.
“We consider ourselves a partner and platform to give you space for power, performance and passion & guidance for experiments, to be challenged and inspired.”

Lhea
Team Leader People
By fostering a valuable work environment and inspiring community, we empower everyone to reach their full potential and become the best version of themselves. By developing, organising and running a variety of workshops, we also ensure that LIGANOVA is a development platform that prioritises both personal and professional development and inspiring knowledge sharing.
DTP
DTP
We demonstrate a special flair for detail in our DTP operations team, acting as the media interface between the creative and production departments. We take care of images, typography, and colors to ensure optimal print-ready layouts for print and electronic media.
"Fueled by passion, precision transforms design into flawless execution."

Annika
Junior DTP Operator
From image editing and retouching to AI-assisted optimisation, we ensure flawless print data and presentations. We manage and co-ordinate all graphic and production processes, ensuring that every project runs smoothly and to the highest quality standards.
3D-Retail Design
3D-Retail Design
As design managers, we bring concepts and creations to life and make them literally tangible. We select materials with the utmost care, create technical drawings and add our valuable detailed knowledge to production information – ensuring not only quality but also aesthetic standards during the production process.
“Combining passion and hard work to create appealing design and striking experiences.”

Maxime
Design Manager
Prototypes are our creative playground and series production and correct installation is our discipline: We therefore play an important role in the success of a project, the satisfaction of our customers and the most sustainable implementation possible.
Finance & Controlling
Finance & Controlling
In the Finance & Controlling team, we are the central interface for management when it comes to making sound financial decisions. We provide precise planning, risk and earnings information and support budgeting, forecasting and controlling to ensure the long-term success of our projects.
“Set realistic and ambitious goals. Easy goals can limit your potential.”

Maja
Manager Financial Planning & Analysis
We also advise and train project managers on all key controlling issues such as cost calculation and pricing. With our expertise, we ensure that financial risks are minimised and opportunities are optimally exploited in order to create a solid basis for sustainable growth.
Buying & Sourcing
Buying & Sourcing
In the Buying & Sourcing team, we focus on strategically strengthening our supplier network, optimising collaboration and continuously improving the quality and reliability of the supply chain. We are responsible for deepening partnerships, customising agreements and achieving our sourcing goals through a precise, targeted approach – and ensuring that we can meet our highest quality standards.
“Together, finding the best solutions to combine quality, innovation, and efficiency – for success today and competitiveness tomorrow.”

Denisa
Senior Project Buyer
The development of our network thus ensures our competitiveness and compliance with our environmental, social and economic sustainability goals such as regional sourcing and fair working conditions.
Brand Activation
Brand Activation
In the Brand Activation team, we specialise in bringing brands to life through innovative and targeted experiences via brand spaces, campaigns and communities. We combine strategic thinking with creative ideas to authentically anchor brand values with consumers.
"Zeitgeist relevance and curation as a narrative to develop innovative formats and storytelling for spaces and experience platforms."

Karin
Director Brand Activation & Strategy
Working closely with interdisciplinary teams, we develop customised activations based on trend and market analyses that create lasting loyalty. Our focus is on realising creative concepts that are both convincing in the moment and ensure long-term success.
Art Direction & Graphic Design (2D)
Art Direction & Graphic Design (2D)
As art directors and graphic designers, we are the creative minds behind innovative brand campaigns, inspiring spaces and unforgettable events. We ensure that every visual expression is a powerful reflection of our clients’ identity.
“Challenge yourself everyday to create outstanding visual experiences that tell meaningful stories.”

Nico
Senior Art Director
With a flair for the extraordinary, we develop creative concepts, utilise advanced technologies such as AI, and always ensure that schedules and design requirements are met. We also place great emphasis on sustainability during implementation.














